How? Other businesses looking to promote their services sign up with content syndication companies, enabling you to add their content for free, and in turn, pay the syndicators a fee for all traffic that your site drives to theirs - you might called it value-added advertising.

As a web site publisher, all you do is place a small amount of code into your site and your done. Generally the free options will link your visitors to the news provider web site to read the full story. Paid syndication services generally offer the option to fully customize the look and feel, and to retain visitors in your own website.