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is
a service of Flipside's TrafficMarketplace, which is
itself a pioneer in the popunder marketing space. Publishers
are offered a 65% revenue share, are afforded real-time
tracking and reporting, and are paid on a NET45 basis
once the account has ammassed more than $50 in net revenues.
TrafficMarketplace has been operating under the TMP
Express brand for just a few months, but the service
itself is well established and reputable.
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represents
web publishers in the sale of popunder inventory. They
offer some of the best rates in the industry, due in
part to their presentation of 70% of gross campaign
revenues to publishers. Online, real-time statistical
reporting is available, and the optional entry of default
campaign settings is supported. Payment is made on a
NET30 basis, for amounts exceeding $25.
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hrewards
publishers for the display of their popunders on a raw
CPM basis. As such, should multiple popups be displayed
to a single user during a single session, the publisher
will be paid for both views.
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| marketing |
Advertising Sales |
| Many
companies specialize in Internet advertising, and are willing to pay website publishers
on a cost per impression (CPM) or cost per click (CPC) basis. While the rates
are generally low, sites with inventory can easily add extra income through participation.
For small business sites looking for
inexpensive advertising opportunities, these same companies can offer a low-cost
advertising channel compared to direct site ad purchases. |
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No.1
24/7 Real Media [TFSM]
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offers representation
for premiere sites on either an exclusive or non-exclusive
basis. Although it's not clear exactly what the agency's
minimum traffic threshold is, they generally only
support well-branded properties that deliver several
million impressions/month. 24/7 also offers advertising
support for ezines and online newsletters. Note that
this firm has suffered dramatic cash losses of late,
and is not entirely safe from a market downturn......
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is one of the market leaders
in online ad sales and representation. Their AdMonitor
ad deliver and reporting software is reputed to be some
of the best in the industry, though the network has
come under fire for delivering low to negative effective
CPM rates once their banner serving charges have been
deducted. L90 also supports the delivery of high-quality
popup ads, dubbed 'Power Ads'.
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Burst has long been a
leader in the CPM market for small-medium sites. Their
strength is due as much to the level of respect and
support that they show their publishers, as it is
to the rates that they return. In fact, Burst! has
been plagued by the same challenges that have hit
all CPM brokers this year. This has driven their CPM
rates down, resulting in publishers having to serve
high levels of default (unpaid) ad views,This is a
safeguard against host sites that aim to abuse the
system by artificially inflating their stats.
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is an online ad network
that launched in January of 2001. Comprising more
than 400 websites, including Motley Fool, ePregancy,
uBid and your own NET-ADS, TribalFusion delivers
some 500 million monthly impressions, reaching
more than 30 million unique users per month. Tribal
Fusion operates on a CPM model only.They do not
broker any CPC or CPA campaigns. Returns from
TF are generally higher than those netted form......
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is a quality ad network
that offers banner and popunder support for sites
on a non-exclusive basis. In order to qualify, your
site must deliver at least 2,500 pageviews/month
and must maintain a CTR above 0.25%. Banners must
be placed above-the-fold, but can seemingly be complemented
by a below-the-scroll banner from another agency.
Payments are made monthly
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supports both CPC
and CPM campaigns (with the split between these
reportedly at about 50:50). Their banners are
rotated automatically, with a great proportion
of their inventory sold, and all sites are eligible
for inclusion in the network, regardless of their
traffic volume. focusIN offer real-time statistical
reports for host sites. Note that focusIN impose
limits on your maximum click-thru ratio, meaning
that sites generating an excessive quantity of
clicks will have their payments reduced.On the
upside, focusIN also safeguard publishers by providing
support for a default campaign.
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offers
representation to sites that deliver in excess of 500,000
pageviews/month. Their focus used to be on humor and
entertainment related sites, and these still make up
the bulk of their inventory.
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has
initiated a particularly innovative, multifaceted, advertising
model. Firstly, Advertising.com offers a combination
of both pay-per-click and CPM campaigns, whose payment
amount varies according to the advertiser.
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has,
to no small degree, revolutionised the independent web
publishing business this year with the debut of a banner-based
search results syndication program. Investing in Google's
content analysis technology, AdSense possesses the ability
to target advertising content by contextaul relevance.
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has
again revised its payment structure to better reflect
the present market sentiment. Now, the company's tiered
system offers a base rate of just 6 cents/click (read
publisher responses to the unannounced rate cut here).
Sites whose traffic levels and/or quality are increasingly
desirable are offered higher rates, which vary from
12-20 cents/click.
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